Doing Better - Our Sustainability Story


This year, we’re making radical improvements to ensure our products, packaging, and practices protect our environment and reflect our corporate social responsibility to our planet, employees, and customers. In addition, we’re partnering with like-minded businesses and continue to search for vendors that share our ethical and sustainability goals.

Currently, we’re switching to more sustainable packaging including biodegradable and compostable options as well as sourcing products that are natural or made from recycled materials whenever possible. We’re continuing to partner with our vendors to ensure transparency, exceed certifications in labor best practices, and provide an above-living wage. Our overall goal: do better.

Moving forward, you’ll see more transparency in our sourcing and vendors with a focus on corporate responsibility. Please see each product page for item details that will include country of origin and materials. 

Sustainable Dried Flower Farm

DRIED + PRESERVED FLOWERS

For years, we’ve been leaning out of commercial farming, cultivating relationships with small, family-owned flower farms, and working to lower our carbon footprint. As a result, our dried florals are mostly grown domestically in the Pacific Northwest. For our non-native florals, we partner internationally with a small farm in Baja, Mexico, a small farm in the Netherlands, a farm in China, and an environmentally focused nursery in Japan.  

From planting to processing, our trusted farmers focus on lowering their environmental impact at every step. Through sustainable harvesting techniques, natural drying processes, solar-powered facilities, and on-site, certified wastewater treatment, our partners keep dried flowers as natural as possible.

A few of our florals are preserved or dyed to maintain color, shape, and flexibility. Preserved florals are rehydrated with a vegetable-based glycerin solution. Dyed florals undergo a dying process, where vegetable-based coloring is added. All wastewater used during this process is treated on-site at a certified facility. Please note, dried and preserved florals are not food grade.

At Afloral, we’re also striving to do better. We’re shifting our focus to more natural stems (this means less dying and fewer processes) and choosing only vegetable-based/food-grade dyes when possible. In addition, we’re replacing plastic sleeves for dried bundles with biodegradable Kraft paper and phasing out our recyclable plastic packaging. All of our dried florals will note a country of origin and processes practiced on each product page. All dried or preserved products can be sorted by:

  • Bleached - Processed to remove natural coloring. All wastewater is treated on-site in certified facilities.
  • Dyed - Processed using water-based dyes. All wastewater is treated on-site in certified facilities.
  • Preserved - Processed with a vegetable-based glycerin formula to maintain flexibility. Some preserved items are dyed using water-based dyes to maintain color. All wastewater is treated on-site in certified facilities.
  • Natural Dried - Dried using no chemical processes or dyes.
  • Natural Accessories - Dried and preserved floral design accessories.

 

ARTIFICIAL PLANTS + FLOWERS

All Afloral artificial flowers and fake plants are sourced ethically from both domestic and international manufacturers. Currently, China is the primary source for artificial flowers and plants in the world, with very few U.S. manufacturers. Because domestic manufacturing is not available, we must source internationally for this portion of our business. We strive to lower our environmental impact by partnering with vendors that use recycled fabrics, wire, and biomass plastics (bio-based plastics are fully or partially made from biological resources rather than fossil raw materials). 

All of our manufacturing partners follow a strict code of ethical labor practices. For more information on the country of origin or what each faux flower is made of, please visit individual product pages.